For more than 3 years, Archer has developed and implemented the advertising strategy for Northern Ireland’s building society, across all mediums while collating all design material to produce a more consistent corporate message.
Our payoff concept, ‘Now that’s Progressive’, helped elevate the brand to new levels.
We worked closely with the QRL team to develop a fresh branding to their suite of Brochures and marketing material and grow the goals of the business. We unified all their sub-brands under the new design, positioning them as a market leader in the world of Radiators.
We have worked with Rural Housing since 2012, creating a considered and consistent level of design across all their publications, from newsletters to business plans.
Recently we rebranded the Rural Housing logo, with a stronger colour scheme as well as change of font. After some research and working through several options we decided on a moss green that reflected the clients rural roots. This was implemented across all new material, business cards, report cards, business plan and pop up banners.
Sensata Technologies, formerly known as Schrader develops and manufactures remote tyre pressure monitoring systems and other related electronic sensing technologies.
Archer is the recruitment advertising agency for Sensata producing recruitment design, internal literature and exhibition support materials. With new ownership came a new name and thanks to our strategic advertising campaign we helped the public and the engineering sector connect Sensata with the already established engineering excellence of Schrader.
Praxis Care is a charity that cares for and supports vulnerable children and adults affected by mental ill health, learning disability, acquired brain injury or dementia, we relished the challenge of creating a whole new, clean, modern, forward looking, caring and optimistic logo which would work on literature, signage, exhibition materials, uniforms and advertising.
A short, sharp TV, Press, Radio and PR campaign was launched to reinforce the new look and reintroduce Praxis Care to the Northern Ireland public.
Research showed a major rise in brand recognition (over 70%) from the public. Reaction within the organisation was also extremely positive in terms of morale and self-perception.
heatre at The Mill, set in the imaginatively restored Mossley Mill in Newtownabbey, is bursting at the seams with arts and entertainment.
Archer are involved in the advertising of particular shows/events, in particular eye-catching outdoor advertising.