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Archive for April, 2017

Temple Studio

Posted on: April 21st, 2017 by Andrew McCrum No Comments

Taking inspiration from the interior design and lighting within the studio as well as inspiration taken from the ‘snake & caduceus,’ Archer developed the branding for the Carryduff based well-being studio.

The practice of well-being allows you to achieve peace and synergy with oneself and your surrounds. It is the idea of the body and soul being at one. Synergy, that we have tried to encapsulate into this logo.

Aphrodite Beauty Spa

Posted on: April 20th, 2017 by Andrew McCrum No Comments

Aphrodite Beauty Spa & Beauty Academy, is a beauty clinic offering advanced therapies and beauty treatments at the Templeton Hotel, Templepatrick. They approached us with a brief to design their corporate branding and produce a full suite of leaflets, stationery, booklets, promotional cards and a new website. We photographed on location at the spa and these photographs were integrated into all designs.

Channel56

Posted on: April 20th, 2017 by Andrew McCrum No Comments

Channel56 are Northern Ireland’s premier provider of bespoke media and communication services. Their media training programmes give you the confidence to handle interviews positively, structure effective key messages and develop a powerful communications strategy.

As part of the rebrand we created a new visual identity, that incomposed these key messages, which would be applied to all in-house material, new corporate website and an extensive set of brand guidelines.

Extra Care

Posted on: April 20th, 2017 by Andrew McCrum No Comments

The creative concept – the heart – is brought to life through the heart at the centre of the home, illustrating Extra Cares role in allowing people to live at home with dignity.

The ‘House & Heart’ acted as the focal point for all visual communications, from Signage to Stationery, from buses to brochures.

Family Care

Posted on: April 20th, 2017 by Andrew McCrum No Comments

Family Care Adoption Services, approached Archer for a new logo/rebrand for the organisation. Using their motto ‘Because every child deserves a family life’ we reinvented their visual identity and how they are perceived in the community. We worked on designing a new suite of literature as well as designing and building their new web presence.

Fit Body Bible

Posted on: April 20th, 2017 by Andrew McCrum No Comments

Tiffany Brien approached us to create a look and feel for her inspirational fitness e-book containing a 12 week fitness programme, nutritional overview and recipes.

The brand had to be strong and bold while retaining a certain female appeal most of who were Tiffany’s target market. We chose a mono colour palate for the imagery to create a stylised look and feel. It was this imagery that was the springboard for the branding.

The text of the brand is framed in the book itself, with the bookmark offering a biblical symbolism.

The accompanying typeface of Poppins with a lighter and contrasting weight reflects the ‘FIT BODY’ message. This message was carried across all mediums, the brand guidelines, the book itself, the websites and all social media.

McKibbins

Posted on: April 20th, 2017 by Andrew McCrum No Comments

With nice imagery taken by our photographer and a bit of photoshop we allowed the images in this brochure to sell the building and emphasise all its architectural and interior treasures.

Pretani Associates

Posted on: April 20th, 2017 by Andrew McCrum No Comments

Pretani work on building stability in society by explaining, promoting and remembering an earlier time in our history when we had a more Common Identity.

Drawing on the significant history and symbolism from this time we created a branding that would umbrella all promotional material for Pretani, from colour schemes to complementary fonts.

Progressive Building Society

Posted on: April 20th, 2017 by Andrew McCrum No Comments

For more than 3 years, Archer has developed and implemented the advertising strategy for Northern Ireland’s building society, across all mediums while collating all design material to produce a more consistent corporate message.

Our payoff concept, ‘Now that’s Progressive’, helped elevate the brand to new levels.

QRL Radiators

Posted on: April 20th, 2017 by Andrew McCrum No Comments

We worked closely with the QRL team to develop a fresh branding to their suite of Brochures and marketing material and grow the goals of the business. We unified all their sub-brands under the new design, positioning them as a market leader in the world of Radiators.