Celerion are a world leader in clinical research helping in the fight against disease and the discovery of new treatments. Archer create advertising material for outdoor, press, radio and TV to assist Celerion (Belfast) in the recruitment of volunteers to take part in clinical trials.

Tiffany Brien approached us to create a look and feel for her inspirational fitness e-book containing a 12 week fitness programme, nutritional overview and recipes.

The brand had to be strong and bold while retaining a certain female appeal most of who were Tiffany’s target market. We chose a mono colour palate for the imagery to create a stylised look and feel. It was this imagery that was the springboard for the branding.

The text of the brand is framed in the book itself, with the bookmark offering a biblical symbolism.

The accompanying typeface of Poppins with a lighter and contrasting weight reflects the ‘FIT BODY’ message. This message was carried across all mediums, the brand guidelines, the book itself, the websites and all social media.

For more than 3 years, Archer has developed and implemented the advertising strategy for Northern Ireland’s building society, across all mediums while collating all design material to produce a more consistent corporate message.

Our payoff concept, ‘Now that’s Progressive’, helped elevate the brand to new levels.

Sensata Technologies, formerly known as Schrader develops and manufactures remote tyre pressure monitoring systems and other related electronic sensing technologies.

Archer is the recruitment advertising agency for Sensata producing recruitment design, internal literature and exhibition support materials. With new ownership came a new name and thanks to our strategic advertising campaign we helped the public and the engineering sector connect Sensata with the already established engineering excellence of Schrader.