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Praxis Care

Praxis Care is a charity that cares for and supports vulnerable children and adults affected by mental ill health, learning disability, acquired brain injury or dementia, we relished the challenge of creating a whole new, clean, modern, forward looking, caring and optimistic logo which would work on literature, signage, exhibition materials, uniforms and advertising. A short, sharp TV, Press, Radio and PR campaign was launched to reinforce the new look and reintroduce Praxis Care to the Northern Ireland public. Research showed a major rise in brand recognition (over 70%) from the public. Reaction within the organisation was also extremely positive in terms of morale and self-perception.





TV Advertising