Tiffany Brien approached us to create a look and feel for her inspirational fitness e-book containing a 12 week fitness programme, nutritional overview and recipes.
The brand had to be strong and bold while retaining a certain female appeal most of who were Tiffany’s target market. We chose a mono colour palate for the imagery to create a stylised look and feel. It was this imagery that was the springboard for the branding.
The text of the brand is framed in the book itself, with the bookmark offering a biblical symbolism.
The accompanying typeface of Poppins with a lighter and contrasting weight reflects the ‘FIT BODY’ message. This message was carried across all mediums, the brand guidelines, the book itself, the websites and all social media.